About

• Spearheaded definition of cross-cloud Content Vision strategy, built on "Data + Content + Experience" framework. United four previously siloed clouds into single shared content model and shaped FY26's planning priorities that Engineering could scope release by release.
• Enabled prioritization of content data model on Data Cloud to translate CMS/DAM data into semantic formats that AI agents could parse and personalize from.

• Accelerated campaign creation 75% (weeks to days) by designing LLM-powered assistive model adopted by 500+ users.
• Established human-in-the-loop design system and interaction patterns that became foundational to Agentforce's AI experiences.

• Achieved 33% lift in recommendation-driven conversion, 40% increase in cross-category browsing, and saved 100 days/year in marketing ops by designing and building Adaptive Websites, enabling online experiences to tailor themselves to individual users in real time.
• Partnered directly with major customers to understand their needs.
• Designed Agentic Content Zone (ACZ) to dynamically render content within dedicated panel while AI conversational content stayed visible and navigable.

Secured patent, "Display Screen or Portion Thereof With Graphical User Interface," which models agentic multi-channel marketing content generation.

• Secured executive buy-in for Einstein Self-Optimizing Campaigns (ESOC), which envisioned AI-driven campaigns autonomously optimized toward individual marketers' stated business goals.
• Directed design of interactive Figma prototype and executed exploratory study, validating concept after earning 'must-have' rating by marketers.

• Transformed disorganized work environment, establishing processes and tools to improve visibility and facilitate collaboration where none existed previously.
• Empowered designers to begin collaborating on their own, improved responsiveness to risks and enabled better planning for feature ownership, strategy, and future research needs.
• Built shared spreadsheet to track progress against release timelines.
• Held weekly stand-up to respond to roadblocks.
• Enabled designers to receive feedback on pattern alignment and usability by establishing weekly critiques.
• Implemented regular one-on-ones with designers, UX researcher, product management, and engineering leadership to glean individual needs and opportunities.
• Helped secure promotion of Lead Designer to Principal Designer, thanks to direct coaching and advocacy.

Led design of CloudGenix's SD-WAN management platform (cloud-based system enabling network admins to create, monitor, and optimize enterprise-scale networks in plain business language), which scaled from pilot concept in 2017 into valuable enterprise-scale system, acquired by Palo Alto Networks in 2020 for $420M.

Revolutionized multiple sclerosis (MS) care by designing AI-enhanced clinical application to give neurologists objective, longitudinal views of disease activity, biomarkers, and treatment responses. Transformed two years of Octave Health's scientific/market research into investor-ready vision, following 11-week design engagement.

Led UX Design Director role on cross-disciplinary team to redesign the SDR platform at InsideSales, designing a heads-up display interface that consolidated lead context and eliminated context-switching—the vision was demonstrated at the customer conference, validated market demand, and influenced product strategy. Won 2017 Bronze Prize at UX Awards for Most Engaging Sales Tool.